In the Summer of 2017, endorsed by sprint superstar Usain Bolt and football sensation Leon Bailey, the 2017 single “Try Harder” became an international Dancehall anthem and catapulted Jae Prynse’s career to new heights. It was a song of great triumph; cited as one of the best motivational compositions of that time. To date, the single has amassed over 4.5 million Youtube views and has racked up an impressionable 250k streams. “Try Harder” was the embodiment of resilience and perseverance that ultimately became the catalyst which secured his 2019 publishing deal with independent record label Defenders Ent.
Jae Prynse’s began his extraordinary journey on October 23, 1993. Born Prince Afrika Tiaphilus Williams, Jae Prynse was a special child, his wit and vocal ability marvelled many relatives and friends from a tender age. Growing up in the garrison of Spanglers, downtown Kingston, music became his sanctuary and he soon began to consume himself in its comfort; a break from the harsh realities of the inner-city streets. Jae Prynse’s early life embodied struggle, violence and poverty, he started to pursue music as a career at the tender age of 14. His early dreams were pitted with adversity after his family was forced to flee the community due to gang violence, in the process, he lost his chance to complete his schooling at Donald Quarry High. It was a time of great pain and he almost lost his grandmother after she received a graze from a bullet to the head. The loss of his older brother, however was inconsolable. Devastated and marginalized Jae Prynse channelled his pain into music and found that it was not only an outlet for his pain but also a field that he had an innate ability for.
2013 was a year of great change, he met up with HDX Studios and signed his first single deal. It was his raw talent and exceptional lyrical compositions that won them over. Creatively he began to use music as an outlet to express his innermost emotions and released his first single entitled ‘Concrete Jungle’ soon after he followed up with ‘My Life’ and his music began to populate the island.
Jae Prynse’s defining moment came in 2015 under the management of UK Based Live MB Music, he made his musical mark with singles such as ‘Who Feels It Knows’, ‘It Could Be Worst’ and ‘Fi Mamma’ produced by Frenz For Real, E.N.T.R.A.P.S, Konsequence Muzikand Live MB Music respectively. These singles gained traction on local and international radio and resulted in Jae Prynse embarking on his first two-month tour of the United Kingdom. The tour was such a success that he once again toured the United Kingdom in June 2016 alongside Reggae superstar Luciano and Jah Bouks.
In August 2016 Jae Prynse began promoting his new single entitled ‘Try Harder’ which was produced by Frenz For Real. The song received international success and the official video was released in 2017 by popular demand. The song was a phenomenal success and Jae Prynse toured for two years across the Caribbean, Canada, USA and Europe.
In 2019, Aicha Jacas (Unum Consultants), A&R for independent record label Defenders Ent (Drake “One Dance”), secured a publishing and debut EP deal for the burgeoning star. Defenders Ent are now putting their full force behind Jae Prynse’s brand and artistry to establish him firmly on the international scene.
